Entries by redraph

Lucalex capturing new business and building trust

Lucalex aides Brazilian businesses move their operation to Canada by helping them navigating cultural, economic and political differences. Lucalex helps free them up to focus on new client acquisition, revenue generation, technical quality and growth. From a digital perspective, Lucalex had an outdated site and wanted to entice new businesses to contact the company. Our process […]

Biodiversity is Clean Water: connecting the abstract to the tangible

Living in a biodiverse world with robust species, genetic and ecosystem diversity will result in many tangible benefits to society from pharmaceuticals development, clean water, better food, a buffer against climate change and more. It is not an easy concept to get your head around when you are talking about rock climbers getting banned from a […]

Live Smart Drive Tesla: the technology you’ve been waiting for

With the introduction of the new Tesla Model 3, an affordable electric car, the mock ad campaign promotes the new zero-emission technology as the innovation we’ve been waiting for. While the cost will be a major signal for people, making the transition to an electric car will require more than just a price tag. This campaign helps […]

Signs of Summer: Evoking classic images to motivate

The Signs of Summer is a mock seasonal marketing campaign perfect for large retailers like Canadian Tire to advertise their summer goods. The ads, evoking the images of summer, help get people thinking about summer living and the products they need to help take advantage of the season. Air pump The first Signs of Summer […]

Canadian Jewish News digital business re-imagined

The Canadian Jewish News is the leading voice for Canada’s Jewish community with a strong print subscription community but had an outdated website. Recognizing the future is not in print media, the CJN leadership sought help from Analytical Engine Interactive to re-imagine their digital presence and business model. CJN’s core problems The CJN had two […]

The Peer Project builds for donations and mentors

The Peer Project helps at-risk and newcomer kids meet their full potential through their unique peer-mentoring service. The service and help they provide kids is great, but their site was in need of a serious refresh. The Peer Project’s core problem The website did not look professional to attract their two main target groups: donors and […]