User Experience
Creating a successful user experience requires more than just nice design
A collaborative, forward-thinking policy and strategy professional with a track record of driving change. A climate change expert with a passion for human-centered design.
Systemic Design Map and Report Highlights Opportunity to Grow the Circular Built Environment in Guelph-Wellington
The Circular Opportunity Innovation Launchpad, run through the Smart Cities office at the City of Guelph, wanted to understand what are the main enablers, barriers, and norms to fostering the circular economy in the construction, demolition, and renovation industry in Guelph and Wellington County. By exploring a Systemic Design analysis to understand individual orientations, the regulatory context, and economic landscape, I uncovered opportunities that could help advance the circular economy.
District energy microsite targets a key missing link: developers
Mantle314 secured a grant from Natural Resources Canada to, in part, develop a knowledge-sharing website about resilient, low-carbon district energy. As the lead project manager and user-experience designer, I was brought in to take the idea from concept to reality. Despite being a key policy tool to reduce greenhouse gasses in the heating and cooling of […]
Sancta Maria House Revamped to Increase Donations
At Sancta Maria House, at-risk young women find a dedicated and diverse staff providing emotional support, understanding, healing, and acceptance in a caring home and then in the wider community. The charity did great important work in the community but had a dated digital presence. I conducted extensive interviews with the board and staff (to avoid trauma, the residents of SMH were not interviewed). As well, […]
Lucalex capturing new business and building trust
Lucalex aides Brazilian businesses move their operation to Canada by helping them navigating cultural, economic and political differences. Lucalex helps free them up to focus on new client acquisition, revenue generation, technical quality and growth. From a digital perspective, Lucalex had an outdated site and wanted to entice new businesses to contact the company. Our process […]
Canadian Jewish News digital business re-imagined
The Canadian Jewish News is the leading voice for Canada’s Jewish community with a strong print subscription community but had an outdated website. Recognizing the future is not in print media, the CJN leadership sought help from Analytical Engine Interactive to re-imagine their digital presence and business model. CJN’s core problems The CJN had two […]
The Peer Project builds for donations and mentors
The Peer Project helps at-risk and newcomer kids meet their full potential through their unique peer-mentoring service. The service and help they provide kids is great, but their site was in need of a serious refresh. The Peer Project’s core problem The website did not look professional to attract their two main target groups: donors and […]
Legal Clinic Resources re-architecturing
Buyandsell.gc.ca homepage reworked top to bottom