At Sancta Maria House, at-risk young women find a dedicated and diverse staff providing emotional support, understanding, healing, and acceptance in a caring home and then in the wider community.
The charity did great important work in the community but had a dated digital presence. I conducted extensive interviews with the board and staff (to avoid trauma, the residents of SMH were not interviewed). As well, I conducted an environmental scan and competitive analysis to understand how the charity’s competitors were positioned.
Building Trust to Increase Donations
The charity needed a responsive, accessible website, focused on building trust and increasing donations. Their new WordPress website helped explain their services, rooted in care, support, and respect. To attract large donors, I framed their work in a mental health context and for smaller donors, we highlighted success stories.
Success Stories
Through a network of past residents, we captured success stories about some of the young girls they’ve helped.
Testimonials, Staff Photos and an Infographic
To help further build trust, we added the voice of existing donors through testimonials and put a human face to the charity with staff photos. I also created a custom graphic for donors to easily understand their service.
Sancta Maria House was very happy with their site and the professional face it put on their hardworking charity.
