Entries by redraph

Systemic Design Map and Report Highlights Opportunity to Grow the Circular Built Environment in Guelph-Wellington

The Circular Opportunity Innovation Launchpad, run through the Smart Cities office at the City of Guelph, wanted to understand what are the main enablers, barriers, and norms to fostering the circular economy in the construction, demolition, and renovation industry in Guelph and Wellington County. By exploring a Systemic Design analysis to understand individual orientations, the regulatory context, and economic landscape, I uncovered opportunities that could help advance the circular economy.

February 9, 2023 by

District energy microsite targets a key missing link: developers

Mantle314 secured a grant from Natural Resources Canada to, in part, develop a knowledge-sharing website about resilient, low-carbon district energy. As the lead project manager and user-experience designer, I was brought in to take the idea from concept to reality. Despite being a key policy tool to reduce greenhouse gasses in the heating and cooling of […]

September 23, 2020 by

Sancta Maria House Revamped to Increase Donations

At Sancta Maria House, at-risk young women find a dedicated and diverse staff providing emotional support, understanding, healing, and acceptance in a caring home and then in the wider community. The charity did great important work in the community but had a dated digital presence. I conducted extensive interviews with the board and staff (to avoid trauma, the residents of SMH were not interviewed). As well, […]

August 14, 2018 by

Lucalex capturing new business and building trust

Lucalex aides Brazilian businesses move their operation to Canada by helping them navigating cultural, economic and political differences. Lucalex helps free them up to focus on new client acquisition, revenue generation, technical quality and growth. From a digital perspective, Lucalex had an outdated site and wanted to entice new businesses to contact the company. Our process […]

September 23, 2016 by

Unwrap Wonder: transposing chocolate with human development and discovery

Unwrapping a Hershey’s Kiss when you are young is a special moment – it is a mini present containing delicious milk chocolate. This mock ad campaign takes the wonder of that moment and transposes it to other conceptions of wonder, such as the Wonder of the Worlds and the wonder of scientific discovery. Along with this […]

September 11, 2016 by

Biodiversity is Clean Water: connecting the abstract to the tangible

Living in a biodiverse world with robust species, genetic and ecosystem diversity will result in many tangible benefits to society from pharmaceuticals development, clean water, better food, a buffer against climate change and more. It is not an easy concept to get your head around when you are talking about rock climbers getting banned from a […]

September 11, 2016 by

Live Smart Drive Tesla: the technology you’ve been waiting for

With the introduction of the new Tesla Model 3, an affordable electric car, the mock ad campaign promotes the new zero-emission technology as the innovation we’ve been waiting for. While the cost will be a major signal for people, making the transition to an electric car will require more than just a price tag. This campaign helps […]

September 11, 2016 by

Signs of Summer: Evoking classic images to motivate

The Signs of Summer is a mock seasonal marketing campaign perfect for large retailers like Canadian Tire to advertise their summer goods. The ads, evoking the images of summer, help get people thinking about summer living and the products they need to help take advantage of the season. Air pump The first Signs of Summer […]

September 10, 2016 by

Canadian Jewish News digital business re-imagined

The Canadian Jewish News is the leading voice for Canada’s Jewish community with a strong print subscription community but had an outdated website. Recognizing the future is not in print media, the CJN leadership sought help from Analytical Engine Interactive to re-imagine their digital presence and business model. CJN’s core problems The CJN had two […]

June 8, 2016 by

The Peer Project builds for donations and mentors

The Peer Project helps at-risk and newcomer kids meet their full potential through their unique peer-mentoring service. The service and help they provide kids is great, but their site was in need of a serious refresh. The Peer Project’s core problem The website did not look professional to attract their two main target groups: donors and […]

June 8, 2016 by